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The
museum’s doctrine is that of preserving the German Jewish culture and display
the way their lifestyle changed during and after the Holocaust. Cities have
capitalized on their cultural and historical resources in order to lure more
capital investment into their urban centres, mostly through branding their city
through its history and promoting it as a landmark. (Crysler, Cairns and Heynen, 2013, p.252)

 The Jewish Museum makes use of its history by
re-establishing German Jews within society once more, it was a sort of
declaration that what had happened will not happen again and a way through
which a healing process can begin. The Jewish Museum was not an attempt of
re-creating what the old museum stood for – it’s not the act of replicating its
function. Globalization has been the main source of creating new cities for
economic benefit and it resorts to increasing commodification of heritage. The
strong emphasis of integration of the Berlin and Jewish museum despite the
turmoiled relationship the Germans and the Jews have, both of them work together
in order to sustain German history. Jewish culture cannot be separable from history
of Modernity. Libeskind did not want to reduce the museum or architecture to a
detached memorial because both of them are a part of the same history and hence
why the Jewish Museum and the Berlin Museum have to work together to elevate
this unhealable wound.

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David Scott
states that: “any imagination of the past is ineluctably linked to the present,
and that how we tell histories is as important as what we tell.” (Crysler, Cairns and Heynen, 2013, p.321)

 The Holocaust was not just one more event in
time; it was a reorientation of space – an event more drastic than what had
occurred in the thousands of years of Berlin’s previous history. The museum gives
potential to showcasing the past in light of the future. The Jewish Berliners
are inextricably connected with the identity of the city – an integral part of
the Cultural Significance of the place.

The term
“memory” was often forgotten when discussing issues relating to our
heritage.  Our memory is able to recall
certain aspects of our lives and help us understand better where we come from.
Up until 1968, memory was still a vague concept, but evolved into a very
important matter relating to culture, society, politics, humanities and
history. The Holocaust of WWII has been known to be the generator of the
“memory machine” – a reflection on nostalgia. (Crysler, Cairns and Heynen, 2013, p.325) Memory has become such an important
factor, because by time it will disappear – in due time witnesses will start
disappearing and their memories will disappear with them as well. Emile
Durkheim speaks about collective memory as something which enables us societies
to achieve this sort of connection with the past and carry on living a life
through continuity. Collective memory evolves with time, and throughout these
memory machines, ranging from digital archives, social practices etc. we are
able to solidify our memories. (Crysler,
Cairns and Heynen, 2013, p.252)

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