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(FIG:
1: Model Of Importance of Digital Advertising)

(Developed
By Researcher)

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The
Traceable Results

Affordable
 

Effective Targeting Of
the Audience
 

The Effectiveness of
Digital Marketing
 

 

 

 

 

 

 

 

 

 

Affordable

The first to be considered point is that
digital marketing is very cheaper when compared to the other modes and means of
marketing. Information going online regarding your company or product may not
cost the company more than a fractional cost of sending the same information
via newspaper or a digital advertisement.

Effective targeting of the audience

When compared the digital marketing again
stands out to the print marketing as there is always the chance of people being
attracted to the digital media more. As the technology probe more and more into
our daily life, it has made a significant effect on our sense that can be
convinced. Moreover, there are always higher chances of more people watching an
online ad than a print media advertisement.

The traceable results

Thanks to the technology it has made it very
easy for the marketers to track and monitor their results online. The data can always
be collected and the analyst may help in data assessing and provide the
valuable data for various decision making.

The effectiveness of digital marketing

Digital marketing is the most widely used
marketing aid in the current era as it is considered to be more effective than
any other tool. This is true to the core as there is a considerable shift in
the preferences of the common man. Here are a few facts that clearly state the
effectiveness of digital marketing.

Digital
Advertising on Instagram:

Ø  The comparative analysis:
customers want to have a comparative analysis of the prices and benefits of all
the products available in the market. The digital market offers them a platform
to review all the aspects associated with a product.

Ø  The acceptability: In
this tech savvy era the information available on Instagram is widely accepted
by the customers in comparison to the physically available information.

Ø  Wider audience: The
coverage of digital marketing is much more than that of the physical media as
the internet is now the new tool of every type of communication. It is a lot
much easier to sit back and communicate over a technology driven device.

Ø  Impact: how many times did you let
your favorite show forgo to watch an advertisement of a company selling some
random product? But while surfing on Instagram it is always very easy to
restart what you left from the same point. Any advertisement pop up window
attracts you as soon as it flashes on the screen.

Digital
marketing has made our lives simpler and offered us everything right in front
of us virtually. Companies have got a very effective tool to market their
product and services directly to the customers and track the change in the
consumer behavior. It has enabled the companies to assess all the attributes of
the customers and let them make their best strategic move. Digital marketing
holds a significant role for both customers as well as for the companies
selling their products and services.

The digital revolution has turned countless businesses and business
partnerships on their heads—not the least of which is the relationship between
advertisers and their agencies. For the former, digital solves a problem that
has dogged the industry since the days of John Wanamaker and his oft-quoted
observation: “Half the money I spend on advertising is wasted; the trouble is I
don’t know which half.” Advertisers now have the ability to know whether they
are targeting the right person in the right place at the right time—a powerful
capability.

For agencies, however, this capability comes at a price. The almost
limitless choices and flexibility related to the timing, placement, and format
of digital ads inject multiple layers of complexity and, often, inefficiency into
digital-marketing operations. Complexity too often reigns, and it’s not
surprising that agencies are wasting far too many resources and way too much
time in an age when both are in short supply.

To gain insight into the digital-age drivers of efficiency and
effectiveness, We found that those companies that had determined to get their
arms around the complexity of the digital world by undertaking a comprehensive
approach involving integrated tools and processes had realized staff time
savings. Others that had opted for a more narrowly focused approach had
realized efficiency gains.

Various Social Medias:

Today, social media
marketing is one of the most important digital marketing channels. It is a
computer-based tool that allows people to create, exchange ideas, information
and pictures about the company’s product or services. According to Nielsen,
internet users continue to spend more time with social media sites than any
other type. Social media marketing networks include Facebook, Twitter, LinkedIn
and Google+. Through Facebook, company can promote events concerning product
and services, run promotions that comply with the Facebook guidelines and
explore new opportunities. Through Twitter, company can increase the awareness
and visibility of their brand. It is the best tool for the promotion of
company’s products and services. In LinkedIn, professionals write their profile
and share information with others. Company can develop their profile in LinkedIn
so that the professionals can view and can get more information about the
company’s product and services. Google+ is also social media network that is
more effective than other social media like Facebook, Twitter. It is not only
simple social media network but also it is an authorship tool that links
web-content directly with its owner. Similarly Instagram is a
simple way to capture and share the world’s moments. Follow your friends and
family to see what they’re up to, and discover accounts from all over the world
that are sharing things you love. Join the community of over 500 million people
and express yourself by sharing all the moments of your day––the highlights and
everything in between, too. Ongoing research continues to explore how media content
on the platform affects user engagement. Past research has found that media
which show peoples’ faces receive more ‘likes’ and comments and that using
filters that increase warmth, exposure, and contrast also boosts engagement.
Users are more likely to engage with images that depict fewer individuals
compared to groups and also are more likely to engage with content that has not
been watermarked, as they view this content as less original and reliable
compared to user-generated content. 

Users on Instagram have
created “trends” through hash tags, which are specific keywords
combined with a hash symbol that lets them share content with other
Instagram users. The trends deemed the most popular on the platform often
highlight a specific day of the week to post the material on. Examples of
popular trends include #SelfieSunday, in which users post a photo of their
faces on Sundays; #MotivationMonday, in which users post motivational photos on
Mondays; #TransformationTuesday, in which users post photos highlighting
differences from the past to the present; #WomanCrushWednesday, in which users
post photos of women they have a romantic interest in or view favorably, as
well as its #ManCrushMonday counterpart centered on men; and
#ThrowbackThursday, in which users post a photo from their past, highlighting a
particular moment.

 

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